Yarra Trams operates Melbourne’s network, transporting millions of passengers each week and serving as an essential part of the city’s identity. Partnering with Yarra Trams’ internal teams to deliver creative solutions across a variety of channels. The work included developing infographics, digital screen assets, event and disruption signage, print collateral, decals, and wayfinding maps. The focus was on translating complex information into clear, engaging visuals that aligned with the brand and improved the commuter experience. This collaboration enabled the delivery of high-impact designs under strict brand guidelines and timeframes while supporting the organisation’s broader communications and public engagement goals.